[Video & Audio Podcast] Springboard to Success: Harnessing Digital Innovation for Business Growth.
I’m delighted to share insights from a recent webinar, “Sustainable Digital Innovation – The Oxygen for Business Success,” part of Springboard Capital’s BizSmart Monthly Webinar Series.
Digital Innovation: Not Just a Side-Conversation.
The latest edition held on the 27th of November 2023 aimed to shift mindsets, emphasizing that digital innovation isn’t just a side topic in business. It’s as crucial as finance, business development, and human resources. In today’s world, businesses at all levels must recognize the pivotal role of technology in achieving success.
A Journey Through the Digital Landscape.
As the Founder and CEO of Dotsavvy, I had the pleasure of presenting during this webinar session. We delved into the essence of digital transformation and its critical importance in today’s business landscape, both in Kenya and globally.
The Roadmap: SOSTAC Digital Transformation Strategy.
A highlight of the webinar was introducing the SOSTAC framework, a comprehensive strategy for planning and executing digital transformation initiatives. This framework provides a structured approach, ensuring businesses can navigate the digital world with clarity and purpose.
Crafting Quality Digital Content.
We also explored the art of creating high-quality digital content. It’s not just about making noise on digital platforms; it’s about crafting content that resonates, engages, and converts. This is a game-changer in driving awareness and achieving business objectives.
High-Performance Digital Advertising.
The conversation then shifted to digital advertising. We discussed leveraging platforms like Google Ads and Meta Ads to create campaigns that don’t just reach audiences but engage and convert them. It’s about smart investment for measurable returns.
AI: The Future is Now.
A particularly exciting part of our discussion was the use of AI platforms like ChatGPT. These tools are no longer futuristic concepts but practical solutions available today, helping businesses in real-time decision-making and strategy implementation.
Engaging with Our Audience.
The session concluded with a lively Q&A, where we interacted and addressed specific concerns and curiosities. The engagement was fantastic, reflecting the enthusiasm and readiness of businesses to embrace digital innovation.
Watch The Video Below:
Listen To The Audio Podcast Below: