On Thursday, September 28th, 2023, under the bright Nairobi sky, Beem unveiled Moja, its flagship offering that stands at the forefront of Africa’s conversational commerce revolution. This Tanzanian startup, with its reach across more than 25 vibrant markets in Africa, started a new era with the official launch of an

Something happened to media a few years ago. Its a trend that is accelerating everyday. For all intents and purposes, media as we know it has effectively been transformed by digital. Whether its a mix of social media as well as other types of digital media, the trends suggest that

This is a presentation on mobile apps marketing and discovery that I gave the students at the mLab East Africa on the evening 4th December 2014. It represents my thoughts on how mobile developers and startups can maximize the visibility, downloads and engagement of their mobile apps via various strategies