marketing

[New Podcast] A Conversation with Beem’s Founder & CEO Taha Jiwaji On Their Official Launch In Kenya, The Conversational Commerce Revolution In Africa, & Their Flagship ‘Moja’ Offering.
On Thursday, September 28th, 2023, under the bright Nairobi sky, Beem unveiled Moja, its flagship offering that stands at the forefront of Africa’s conversational commerce revolution. This Tanzanian startup, with its reach across more than 25 vibrant markets in Africa, started a new era with the official launch of an

If Content Is The New Media Then Digital Influencers Are The New Media Moguls
Something happened to media a few years ago. Its a trend that is accelerating everyday. For all intents and purposes, media as we know it has effectively been transformed by digital. Whether its a mix of social media as well as other types of digital media, the trends suggest that

[Presentation] Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
This is a presentation on mobile apps marketing and discovery that I gave the students at the mLab East Africa on the evening 4th December 2014. It represents my thoughts on how mobile developers and startups can maximize the visibility, downloads and engagement of their mobile apps via various strategies