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When I first heard the news that Alphabet, the parent company behind Google, is considering acquiring HubSpot I immediately thought it sounded odd and made for strange bedfellows! It was baffling, to be honest. However, if you dig deeper for a rationale, and also happen to regularly run digital marketing

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It’s very important to understand the defining differences between running digital campaigns with influencers versus Key Opinion Leaders, or ‘KOLs’, as they are also known. Bundling them together is not ideal and would lead to diminished impact if approached in the same manner. Influencers are all about building brand love

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The Converge III event titled ‘AI: Better Marketing Through Experiments’ was held on the 2nd February 2024 in Nairobi at the Four Points Sheraton Hotel in Hurlingham. It featured a stellar line-up of marketers and technology experts who made presentations and had a discussion panel with impactful conversations, valuable insights,

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