marketing

If Content Is The New Media Then Digital Influencers Are The New Media Moguls
Something happened to media a few years ago. Its a trend that is accelerating everyday. For all intents and purposes, media as we know it has effectively been transformed by digital. Whether its a mix of social media as well as other types of digital media, the trends suggest that

[Presentation] Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
This is a presentation on mobile apps marketing and discovery that I gave the students at the mLab East Africa on the evening 4th December 2014. It represents my thoughts on how mobile developers and startups can maximize the visibility, downloads and engagement of their mobile apps via various strategies

[Presentation] Mobile Marketing To The Masses In Kenya & Africa
This is a presentation I gave earlier this week at the 2014 edition of the East Africa Com Conference in Nairobi, Kenya. It give some interesting insights on how to effectively and efficiently leverage mobile (web) marketing to reach the masses in Africa and more specifically in Kenya. I hope