A year ago, prompting AI well was a marketing advantage. Not anymore. It’s now just the basics — the starting point, not the edge. Two things moved the goalposts. First, AI is becoming a collaborator, not a tool. The newest tools don’t just answer — they chain tasks together, plan,

I had planned to record one podcast with Tito Alai. We ended up recording three. By the end of our first Pure Digital Passion Podcast session, we had travelled from his early childhood in Kirinyaga and Muhoroni through boarding school, Lenana School, the University of Nairobi and an extraordinary rise

Localizing the Brand There are several very good reasons why Carrefour is killing it in Kenya’s retail sector! One of the things I have admired about their marketing campaigns is how well they have managed to localize and contextualize the brand in Kenya to make it actually feel ‘Kenyan’, even though