On the afternoon of Friday the 18th of September 2026, the Strathmore Marketing and Communication Excellence Hub, known as SMaCE, put a question to a room at Strathmore Business School full of the people who actually commission, conduct and act on consumer research in Kenya: Can synthetic consumers replace real

Just over a year after launching, This Is Digital has turned an ambitious AI literacy thesis into a growing training business and a landmark partnership with Meta. My impromptu podcast conversation with co-founders Grace Murugi and Greg Wanjama revealed what they have learned about Kenya’s AI opportunity, where the hype

A year ago, prompting AI well was a marketing advantage. Not anymore. It’s now just the basics — the starting point, not the edge. Two things moved the goalposts. First, AI is becoming a collaborator, not a tool. The newest tools don’t just answer — they chain tasks together, plan,