Localizing the Brand There are several very good reasons why Carrefour is killing it in Kenya’s retail sector! One of the things I have admired about their marketing campaigns is how well they have managed to localize and contextualize the brand in Kenya to make it actually feel ‘Kenyan’, even though

In this edition of the Pure Digital Passion podcats I had the pleasure of hosting Kamal Budhabhatti, the founder and CEO of Craft Silicon, Little, and BluBeetle. Kamal’s journey from India to Kenya and his impact on the technology landscape in Kenya and Africa is nothing short of mindblowing! Here’s

In this episode of the Pure Digital Passion podcast I had the privilege of hosting Janice Kemoli, a seasoned Kenyan Marketing and Branding Advisor whose impressive career spans leading businesses such as Coca Cola, Colgate Palmolive, GSK, Barclays Bank (ABSA), East African Breweries (Diageo), Equity Bank, and most recently Prudential