A year ago, prompting AI well was a marketing advantage. Not anymore. It’s now just the basics — the starting point, not the edge. Two things moved the goalposts. First, AI is becoming a collaborator, not a tool. The newest tools don’t just answer — they chain tasks together, plan,

When I first heard the news that Alphabet, the parent company behind Google, is considering acquiring HubSpot I immediately thought it sounded odd and made for strange bedfellows! It was baffling, to be honest. However, if you dig deeper for a rationale, and also happen to regularly run digital marketing

On March 8, 2024, I had the privilege of participating as a panelist at the Association of Kenya Insurers’ (AKI) Insurance Agents Forum, held at Marist International University in Karen. The forum hosted 1,000+ insurance sales agents who excelled in 2023, featuring a broad collective of demographics and expertise. This