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digital advertising

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When I first heard the news that Alphabet, the parent company behind Google, is considering acquiring HubSpot I immediately thought it sounded odd and made for strange bedfellows! It was baffling, to be honest. However, if you dig deeper for a rationale, and also happen to regularly run digital marketing

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On March 8, 2024, I had the privilege of participating as a panelist at the Association of Kenya Insurers’ (AKI) Insurance Agents Forum, held at Marist International University in Karen. The forum hosted 1,000+ insurance sales agents who excelled in 2023, featuring a broad collective of demographics and expertise. This

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In this presentation for the DX5 The Year Ahead 2024 Virtual Event, I shared my thoughts about the future of work in a world where everything will be impacted by Generative AI. I focussed primarily on the area of digital marketing based on my 20+ years of experience as the

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