This past Wednesday, the Sarit Expo Centre hosted a panel discussion for the launch of Farayi Ziswa’s book, “Selling to Informal Markets.” Moderated by a previous podcast host, the panel featured industry experts discussing the significant role of Africa’s informal retail economy, which is estimated to comprise 21 million outlets. Key insights included the importance of cash flow, direct relationships with retailers, and the comparative speed of payments in informal trade. The panel underscored that the real opportunity lies in recognizing and engaging with the informal market, advocating for a shift in corporate strategies to adapt to these dynamics.

Back in January 2022, KFC got into a bit of a social media crisis in Kenya when they posted what looked like a genuinely well meaning update that they had run out of chips. Initially, this looked humorous and to some of us quite baffling but what happened next is

Earlier today I had the distinct pleasure of being a guest on one of Kenya’s most popular urban radio stations, Nation FM 96.3. Hosted by Mariam Bishar and Brian Aseli on their ‘Morning Fix’ show, we dove into a one-hour segment dedicated to digital marketing and technology trends in Kenya