Something happened to media a few years ago. Its a trend that is accelerating everyday. For all intents and purposes, media as we know it has effectively been transformed by digital. Whether its a mix of social media as well as other types of digital media, the trends suggest that

This is a presentation on digital marketing and monetization for Kenya’s music industry that I gave today afternoon at the currently on-going Kenya Music Week 2012 in Nairobi. The goal of the presentation was to give Kenyan Musicians a practical approach to digital content marketing that would enable them to