Localizing the Brand There are several very good reasons why Carrefour is killing it in Kenya’s retail sector! One of the things I have admired about their marketing campaigns is how well they have managed to localize and contextualize the brand in Kenya to make it actually feel ‘Kenyan’, even though

In this episode of the Pure Digital Passion podcast I had the privilege of hosting Janice Kemoli, a seasoned Kenyan Marketing and Branding Advisor whose impressive career spans leading businesses such as Coca Cola, Colgate Palmolive, GSK, Barclays Bank (ABSA), East African Breweries (Diageo), Equity Bank, and most recently Prudential

When I first heard the news that Alphabet, the parent company behind Google, is considering acquiring HubSpot I immediately thought it sounded odd and made for strange bedfellows! It was baffling, to be honest. However, if you dig deeper for a rationale, and also happen to regularly run digital marketing