This is a presentation I gave earlier this week at the 2014 edition of the East Africa Com Conference in Nairobi, Kenya. It give some interesting insights on how to effectively and efficiently leverage mobile (web) marketing to reach the masses in Africa and more specifically in Kenya. I hope

Redhouse Advertising, one of Kenya’s fastest-growing marketing communication agencies, founded early this year under the Redhouse Group of Companies, has acquired the TBWA Worldwide license in Kenya. TBWA Worldwide is an international advertising agency group headquartered in Midtown Manhattan, New York, with its Africa operations based out of Johannesburg South

It was just over a year ago when I wrote in this blog about what was probably one of the first mainstream print ads I had encountered in a Kenyan newspaper that had a QR code. Indeed, QR codes have become more or less a permanent fixture in lots of