eCommerce Day Africa 2023 (www.ecommerceday.africa) is a networking and training event aimed at accelerating and making online businesses more professional. The first edition of eCommerce Day Africa took place from the 20th to the 22nd of September 2023 in Nairobi, Kenya, using a hybrid format. The event was made possible by the eCommerce Institute with the support of USAID, the Alliance for eTrade Development (eTrade Alliance), and the American Chamber of Commerce in Kenya (AmCham).

I represented Dotsavvy where I made a presentation on social media and content marketing at eCommerce Day Africa on Thursday the 21st of September 2023. This was part of the afternoon session titled ‘digital commerce pillars: marketing and commercial’ that focused on tips to attract and improve your clients using search engine optimization (SEO), Search Engine Marketing (SEM), Digital Advertising Strategies, and Social Media.

My presentation looked at the digital landscape in Kenya, how social media has become central to current consumer behavior, what sort of digital content performs best from a digital marketing perspective, and how to use generative artificial intelligence (AI) platforms like ChatGPT to create engaging social media content and calendars.

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