[Presentation] Mobile Marketing To The Masses In Kenya & Africa
This is a presentation I gave earlier this week at the 2014 edition of the East Africa Com Conference in Nairobi, Kenya. It give some interesting insights on how to effectively and efficiently leverage mobile (web) marketing to reach the masses in Africa and more specifically in Kenya. I hope you find it useful if your considering going this route for marketting as a business or brand.
[…] or not, 93% of Kenyan households have at least one mobile phone (Afrobarometer 2013 report) and increasingly the trend is for smart phones. What this means is that Kenya is already seeing several applications of postmodernism in the […]