This is a presentation I gave earlier this week at the 2014 edition of the East Africa Com Conference in Nairobi, Kenya. It give some interesting insights on how to effectively and efficiently leverage mobile (web) marketing to reach the masses in Africa and more specifically in Kenya. I hope

Lets face it. Everyone seems to be on social media in Kenya these days. As in EVERYONE. Indeed, it was hardly 5 years ago that the likes of Facebook really started taking off and it seemed more like a novelty rather than a mainstream paradigm shift of how people connected

Its no coincidence that I am doing a post on Facebook in Kenya today. No. Not at all. In fact, unless you have been off the news this week, and under a fairly large rock, the biggest news of the week is that Mark Zuckerburg, that 6.5 Billion Dollar “Techie”