Note: This blog post was first published as an article in the August 2023 edition of the Marketing Society of Kenya (MSK) Sokoni Magazine. The Internet as we know it has been a game-changer for Kenya in a myriad of ways in the last couple of decades or so. We

What is a super app? If you go online, it’s broadly defined as a mobile app that combines multiple services into one platform. Typically, a super app may include social networking, e-commerce, banking, messaging, food delivery, transportation features, etc. A super app will also usually have ‘mini-apps’ embedded in it

This is one of the models of the 5G capable wireless routers that Airtel Kenya is selling since they launched their 5G network in the country a few weeks ago. Airtel Kenya is selling its 5G wireless routers for a fairly affordable(?) Kes. 10,000 which is considerably less expensive than