What is a super app? If you go online, it’s broadly defined as a mobile app that combines multiple services into one platform. Typically, a super app may include social networking, e-commerce, banking, messaging, food delivery, transportation features, etc. A super app will also usually have ‘mini-apps’ embedded in it
This is a brilliant execution of a direct-to-consumer or DTC digital transformation strategy. What is happening here exactly? Let me explain. During the pandemic, many restaurants and hospitality brands got caught flat-footed without their own e-commerce platforms and had to resort to working with a myriad of food delivery apps.
This is a presentation I gave earlier this week at the 2014 edition of the East Africa Com Conference in Nairobi, Kenya. It give some interesting insights on how to effectively and efficiently leverage mobile (web) marketing to reach the masses in Africa and more specifically in Kenya. I hope