[Presentation] Mobile Apps Marketing & Discovery For Mobile Startups In Kenya

This is a presentation on mobile apps marketing and discovery that I gave the students at the mLab East Africa on the evening 4th December 2014. It represents my thoughts on how mobile developers and startups can maximize the visibility, downloads and engagement of their mobile apps via various strategies and tactics given that there are over 2.5 million mobile apps globally on the various mobile app stores.

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