Linkedin Kenya User Demographics Circa November 2014
Last week I blogged here about Facebook’s user demographics for Kenya as of November 2014. The data was quite insightful as it gave a sense of ‘who’ exactly Facebook’s users in Kenya are using criteria such as age and gender. This prompted me to do the same for Linkedin this week which has just over 1 million users in Kenya, making it smaller than Facebook or YouTube but potentially(?) bigger than Twitter when it comes to Kenyan social media which is a bit of a surprise.
However, one caveat with this data (which I extracted using the Linkedin Ads Campaign Planner) is that even though the overall number of Linkedin users in Kenya is around 1 million it does not seem to tally when broken down by age and gender as I have done here. I am not sure why this is the case exactly but ultimately it does give some valuable insights on ‘who’ Linkedin’s users in Kenya are as per the table below:
| Linkedin Kenya User Demographics: November 2014 | No. Of Users |
|---|---|
| Total Users | 1,052,016 |
| Total Female Users | 284,087 |
| Total Male Users | 500,859 |
| 18-24 Years | No. Of Users |
| All Users | 182,743 |
| Female Users | 50,542 |
| Male Users | 84,252 |
| 25-35 Years | No. Of Users |
| All Users | 99,921 |
| Female Users | 28,047 |
| Male Users | 49,452 |
| 35-54 Years | No. Of Users |
| All Users | 39,029 |
| Female Users | 8,609 |
| Male Users | 22,337 |
| 55+ Years | No. Of Users |
| All Users | 4,289 |
| Female Users | <1,000 |
| Male Users | 2,754 |
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