This is a presentation on mobile apps marketing and discovery that I gave the students at the mLab East Africa on the evening 4th December 2014. It represents my thoughts on how mobile developers and startups can maximize the visibility, downloads and engagement of their mobile apps via various strategies

The past five years or so has seen mobile apps take over the world irrespective of the myriad of mobile ecosystems now available to consumers. At the same time, consumers have more or less shifted from using feature phones to smartphones with the exception of emerging markets like Africa where

Mocality, Kenya’s largest online and mobile business directory with over 130,000 businesses listed to-date is entering the online daily deals space by next week. Globally, online daily deals are dominated by the likes of Groupon, which has an impending IPO in the US and LivingSocial, which has recently launched in