This is a presentation on mobile apps marketing and discovery that I gave the students at the mLab East Africa on the evening 4th December 2014. It represents my thoughts on how mobile developers and startups can maximize the visibility, downloads and engagement of their mobile apps via various strategies

Don’t get me wrong. I love mobile apps. In fact, given that there over 1.3 million mobile apps across all the various mobile platforms out there today, you could say that there is practically a mobile app for anything and everything you could ever think of. However, with so many