BrandFORUM on New Media
New social media such as Twitter, Facebook , You Tube, i-report and Google are just some of the channels that have popped up in the recent past. While they are not traditionally what one may call media houses, they are in competition with media houses for consumer eyeballs and attention. The best thing about these brands is that they are actually consumer driven. The question is: Will New Media brands edge out traditional media and traditional marketing techniques? This was the point of discussion at Brandscape’s 14th BRANDforum held recently at Palacina where a group of professionals converged to share their views on the emergence of the new media. Read the full article here.
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