New social media such as Twitter, Facebook , You Tube, i-report and Google are just some of the channels that have popped up in the recent past. While they are not traditionally what one may call media houses, they are in competition with media houses for consumer eyeballs and attention.

The following audio files are recordings of a forum on the impact and relevance of new media on brands, especially in Kenya and the broader Pan-African region. The forum was organised by the Brandscape Foundation and held at the Palacina Hotel in Nairobi on evening of Tuesday the 7th April