Sometime last month I attended the 15th edition of Brandscape’s Brand Forum at Blanco’s in Hurlingham, Nairobi. The forum brought together marketing and branding enthusiasts to discuss matters shaping brand direction and strategy. The forum’s theme was “Branding, what are the new realities” which went further to explore the changing

New social media such as Twitter, Facebook , You Tube, i-report and Google are just some of the channels that have popped up in the recent past. While they are not traditionally what one may call media houses, they are in competition with media houses for consumer eyeballs and attention.