This is a presentation on mobile apps marketing and discovery that I gave the students at the mLab East Africa on the evening 4th December 2014. It represents my thoughts on how mobile developers and startups can maximize the visibility, downloads and engagement of their mobile apps via various strategies

This is a presentation I gave earlier this week at the 2014 edition of the East Africa Com Conference in Nairobi, Kenya. It give some interesting insights on how to effectively and efficiently leverage mobile (web) marketing to reach the masses in Africa and more specifically in Kenya. I hope

At the end of 2012, Africa had over 750 million active mobile subscribers. This number continues to grow year on year and Africa is also the fastest growing mobile consumer market in the world. It stands to reason that this is a very interesting market for mobile marketing services since the