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marketing

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As mentioned in my latest post on this blog, mobile marketing in all its myriad forms will change marketing as a whole in Kenya and the rest of Africa in the coming years. The reason for this is simple – when mobile is used as as marketing media, it is

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Its been roughly 3 months since I joined InMobi as Sales Director for Africa. InMobi is the leading independent mobile ad network in the world with a reach of 0.5 billion users per month and close to 100 billion ad impressions via 12,000+ mobile web sites and mobile apps. I

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No. I am not going to preach on how social media is going into overdrive in Kenya – you already know that, or you should know that already? In addition, as in my recent post on QR codes coming into print advertising in Kenya, I do not intend to go

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