Google this morning announced a strategic partnership with the Kenya Network Information Centre (KeNIC) at the 2011 Annual General Meeting (AGM). KeNIC is the registry for Kenya’s Country Code Top Level Domain (ccTLD) which is .KE. Joe Mucheru from Google stated that currently their aim in Africa is to make

I’m not sure when it happened, exactly, but digital marketing is suddenly hot in Kenya. It was not too long ago that I did a two part article here on this blog complaining about how local Ad Agencies did not “get” digital marketing and were more often than not going

I had planned to write a post on Eyeballs, a mobile advertising application a week ago but felt it would be best if I did so after trying it out for myself. Eyeballs is an opt-in mobile advertising application that enables advertisers to reach existing and prospective customers though their