marketing
Mobile as media – Why it will change everything about marketing in Kenya, and the rest of Africa.
Its been roughly 3 months since I joined InMobi as Sales Director for Africa. InMobi is the leading independent mobile ad network in the world with a reach of 0.5 billion users per month and close to 100 billion ad impressions via 12,000+ mobile web sites and mobile apps. I
[More] on social media and QR codes in Kenyan print advertising.
No. I am not going to preach on how social media is going into overdrive in Kenya – you already know that, or you should know that already? In addition, as in my recent post on QR codes coming into print advertising in Kenya, I do not intend to go
[Business Daily Article] Mobile Advertising needs apps to grow.
This is an article from today’s edition of the Business Daily Newspaper in which I was quoted and Dealfish also got good mention. The article by Frankline Sunday talks about the importance of local mobile applications in Kenya for mobile (web) advertising to really take off. In effect, local publishers