[More] on social media and QR codes in Kenyan print advertising.
No. I am not going to preach on how social media is going into overdrive in Kenya – you already know that, or you should know that already? In addition, as in my recent post on QR codes coming into print advertising in Kenya, I do not intend to go
[Business Daily Article] Mobile Advertising needs apps to grow.
This is an article from today’s edition of the Business Daily Newspaper in which I was quoted and Dealfish also got good mention. The article by Frankline Sunday talks about the importance of local mobile applications in Kenya for mobile (web) advertising to really take off. In effect, local publishers
It’s time to get serious about digital marketing measurement in Africa.
If your marketing online in Africa, chances are you could be seriously getting ripped off. I am talking about brands and businesses that are spending serious cash on digital marketing with a myriad of online publishers. The reality is that in many cases, the places where they are marketing are