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This is a conversation I had with Maina Chege on BizTalks recently where we spoke at length about the implications of Generative Artificial Intelligence or AI on the business landscape in Kenya. At the same, we delved into many of the scenarios where Generative AI is already upending the status

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I love my marketing WhatsApp groups in Kenya! As of yesterday morning, the latest topic of contentious concern and discussion is how a generative AI creative has been repurposed by Super Loaf for a billboard as seen in this post. The obvious issue here is an ‘original’ AI creative (if

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I am on several popular marketing WhatsApp groups in Kenya and since last month there seems to be a growing sense of outrage, fear, and discontent that lots of Safaricom’s recent creative assets across traditional and digital marketing campaigns have been largely produced using generative artificial intelligence or ‘Generative AI’.

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