At the end of 2012, Africa had over 750 million active mobile subscribers. This number continues to grow year on year and Africa is also the fastest growing mobile consumer market in the world. It stands to reason that this is a very interesting market for mobile marketing services since the

As mentioned in my latest post on this blog, mobile marketing in all its myriad forms will change marketing as a whole in Kenya and the rest of Africa in the coming years. The reason for this is simple – when mobile is used as as marketing media, it is

Its been roughly 3 months since I joined InMobi as Sales Director for Africa. InMobi is the leading independent mobile ad network in the world with a reach of 0.5 billion users per month and close to 100 billion ad impressions via 12,000+ mobile web sites and mobile apps. I