Localizing the Brand There are several very good reasons why Carrefour is killing it in Kenya’s retail sector! One of the things I have admired about their marketing campaigns is how well they have managed to localize and contextualize the brand in Kenya to make it actually feel ‘Kenyan’, even though

In this episode of the Pure Digital Passion podcast I had the privilege of hosting Janice Kemoli, a seasoned Kenyan Marketing and Branding Advisor whose impressive career spans leading businesses such as Coca Cola, Colgate Palmolive, GSK, Barclays Bank (ABSA), East African Breweries (Diageo), Equity Bank, and most recently Prudential

Earlier today I had the distinct pleasure of being a guest on one of Kenya’s most popular urban radio stations, Nation FM 96.3. Hosted by Mariam Bishar and Brian Aseli on their ‘Morning Fix’ show, we dove into a one-hour segment dedicated to digital marketing and technology trends in Kenya