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[New Video & Audio Podcast] Digital Marketing & Technology Trends in Kenya with Mariam Bishar & Brian Aseli On Nation FM’s Morning Fix.

Earlier today I had the distinct pleasure of being a guest on one of Kenya’s most popular urban radio stations, Nation FM 96.3. Hosted by Mariam Bishar and Brian Aseli on their ‘Morning Fix’ show, we dove into a one-hour segment dedicated to digital marketing and technology trends in Kenya and beyond on the ‘Tech Tuesday’ segment.

Over the past 25 years, I’ve witnessed and contributed to the phenomenal growth of digital marketing and technology in Kenya. From the early days of dial-up internet to the high-speed connections made possible by undersea cables, the landscape has evolved dramatically. The advent of affordable smartphones democratised internet access and effectively made a myriad of digital platforms a part of our daily lives.

A significant part of our discussion focused on Safaricom’s M-Pesa revolutionary role in digital payments and how the COVID-19 pandemic accelerated the adoption of e-commerce at scale as well as the now ubiquitous high speed and always on home internet services. This shift not only changed how we shop, but also how we work, paving the way for remote working to become a mainstay leading to the digital transformation of work as we know it in Kenya.

However, the rise of generative AI, such as ChatGPT in November 2022, brought with it a wave of both excitement and concern. The potential for job displacement is real, yet it also presents an opportunity for us to address and mitigate built-in biases and ethical dilemmas.

Another critical area we touched on was the need for reskilling and upskilling. Whether it’s digital marketing skills for traditional marketers or technology competencies for recent University graduates, ongoing education is essential for staying relevant in the job market.

We also explored the dynamic world of influencer marketing, which has become a cornerstone for brands looking to connect with consumers in Kenya. Lastly, we discussed the importance of personal branding through digital channels — a must for anyone looking to enhance their career or business visibility.

Watch The Video Below:

Listen To The Audio Podcast Below:

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[New Audio Podcast - Episode 100] The Digital Dilemma: Traditional Media's Dual Challenge of Consumer Relevance & Content Revenues in Kenya & East Africa.

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