Don’t Make A Human Do A Robot’s Job! How AI is Revolutionising the Future of Work with FESSBeC.

This piece I wrote, first published in the May 2024 edition of the CIO East Africa Magazine, explores the potential of AI to reshape industries, automate tasks, and usher in a new era of human-machine collaboration. From exploring the rise of Generative AI to examining its applications in marketing, healthcare, and problem-solving, here is a glimpse into the exciting future of work.

By leveraging AI, we are not only transforming the way we work but also ensuring a bright future for job seekers and professionals alike. One of the most exciting aspects of AI’s impact is encapsulated in the concept I call FESSBeC — an acronym I created that highlights how AI is transforming the way we work.

Understanding FESSBeC. 

FESSBeC stands for Faster, Easier, Smarter, Simpler, Better, and Cheaper. These six elements capture the essence of AI’s potential to revolutionise the future of work. By embracing FESSBeC, businesses and individuals can unlock new levels of productivity, creativity, and efficiency.


AI drastically reduces the time needed to complete tasks, allowing us to accomplish more in less time. This acceleration of work processes is particularly evident in areas like data analysis and customer service. AI algorithms can quickly sift through vast amounts of data to provide insights that would take humans much longer to uncover. In customer service, AI-powered chatbots handle routine inquiries swiftly, providing immediate responses and freeing up human agents to tackle more complex issues.


AI makes work easier by automating repetitive and mundane tasks. This automation frees up valuable time for employees to focus on more complex and creative activities. For example, AI can handle data entry, scheduling, and basic troubleshooting, allowing humans to engage in higher-level problem-solving and strategic planning. The result is a more efficient and satisfied workforce, with employees able to contribute their unique skills and expertise to tasks that truly require human intervention.


AI enhances decision-making by providing smarter insights and solutions. Through machine learning and data analytics, AI can identify patterns and trends that humans might miss. This capability is transforming industries such as healthcare, where AI systems assist doctors in diagnosing diseases and suggesting treatment plans based on vast datasets. In marketing, AI analyzes consumer behaviour to create highly personalised campaigns, improving engagement and conversion rates.


AI simplifies complex processes by providing intuitive tools and interfaces. Technologies like natural language processing enable users to interact with AI systems using everyday language, making sophisticated capabilities accessible to non-experts. For instance, Generative AI tools like ChatGPT allow users to generate high-quality content with simple prompts, democratising content creation and reducing the need for specialised skills.


AI improves the quality of work by delivering consistent and accurate outputs. In fields such as manufacturing, AI-powered robots perform tasks with precision and reliability, reducing errors and enhancing product quality. In the creative industries, AI tools assist in generating innovative designs and artworks, pushing the boundaries of human creativity. By augmenting human capabilities, AI helps us achieve better results in various domains.


AI reduces operational costs by optimizing processes and increasing efficiency. Businesses can save money by automating tasks that would otherwise require significant human resources. For example, AI-driven predictive maintenance in manufacturing prevents costly downtime by identifying potential issues before they become critical. In customer service, AI chatbots handle large volumes of inquiries at a fraction of the cost of human agents, providing scalable and cost-effective solutions.

The Importance of AI in the Future of Work. 

AI is a transformative technology with the potential to revolutionise the workplace. It presents us with exciting possibilities that ensure a bright future for job seekers and professionals alike. As AI continues to evolve, it promises to reshape industries by automating mundane tasks, enhancing complex problem-solving capabilities, and driving innovation. The rapid mainstream adoption of Generative AI technologies, such as ChatGPT and Google’s Gemini, highlights this shift. Generative AI represents a significant leap in the digital transformation of everything as we know it, at scale, following the transformative impacts of the internet, mobile technology, and social media. This new era of AI is set to enhance productivity, efficiency, and creativity across various industries.

What Is Artificial Intelligence?

Artificial intelligence (AI) simulates human intelligence processes through machines, particularly computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition, and machine vision. AI works by ingesting large amounts of data, analyzing it for correlations and patterns, and using these patterns to make predictions about future states. For instance, a chatbot trained on examples of text chats can learn to produce lifelike exchanges with people, while an image recognition tool can identify and describe objects in images by reviewing millions of examples. Machine learning (ML), a subset of AI, focuses on systems that learn and improve performance based on the data they consume.

Generative AI: The Next Big Shift

Generative AI is a type of artificial intelligence technology capable of producing various types of content, including text, imagery, audio, and synthetic data. The recent buzz around Generative AI has been driven by the simplicity of new user interfaces like ChatGPT, which can create high-quality text, graphics, and videos in a matter of seconds.

Large language models (LLMs), which have billions or even trillions of parameters, have ushered in a new era where generative AI models can write engaging text and generate photorealistic images. This technological advancement is comparable to the previous digital revolutions brought about by the internet, mobile technology, and social media.

Real-World Applications of Generative AI.

Generative AI has practical applications across various sectors, enhancing productivity and driving innovation:

  • Complex problem-solving: AI algorithms excel at analyzing complex problems and generating innovative solutions that humans may overlook. For example, AI can optimise supply chain logistics, forecast market trends, and even assist in scientific research by identifying potential areas of study.
  • Customer service: AI-powered chatbots and virtual assistants provide quick and accurate responses to customer inquiries, improving customer satisfaction and freeing up human agents to handle more complex issues. These AI systems are available 24/7, ensuring continuous support for customers.
  • Medical diagnosis: AI systems can assist doctors in diagnosing diseases accurately and suggesting appropriate treatment plans, leading to better patient outcomes. By analysing medical data, AI can identify patterns that might be missed by human doctors, enhancing the accuracy and speed of diagnosis.

Generative AI and Productivity. 

Generative AI drastically enhances productivity by automating repetitive tasks, enabling employees to focus on more strategic and creative activities. AI can handle tasks such as data entry, scheduling, and routine customer inquiries, allowing humans to engage in work that requires critical thinking and innovation.

AI also improves data analysis, providing valuable insights that inform better decision-making. By identifying inefficiencies in workflows and suggesting improvements, AI helps businesses streamline their processes and reduce costs. This leads to optimizsd resource allocation and increased profitability.

AI in Marketing.

Generative AI is transforming marketing by blending machine speed with predictive capabilities. This technology automates content generation, design, and strategy, providing innovative solutions for personalised content and predictive analytics. From efficient data analysis and predictive modeling to personalised content creation and enhanced customer experience through chatbots, AI is revolutionising the marketing landscape.

Generative AI enables targeted advertising by analysing vast datasets to identify consumer behaviour patterns. This allows marketers to create highly personalised campaigns that resonate with specific audiences, increasing engagement and conversion rates. The ability to generate high-quality visuals and text rapidly also opens up new possibilities for creativity and effectiveness in marketing.

Embracing AI for a Brighter Future.

By embracing AI and harnessing its capabilities, we can navigate the changing landscape of work, create new opportunities, and shape a future where humans and AI collaborate to achieve remarkable outcomes. AI should be viewed as a complement to human capabilities, not a replacement. It takes over tasks that impede productivity, allowing humans to engage in more creative and strategic activities.

However, AI also presents challenges such as the need for technical expertise, potential job displacement, and ethical considerations. Generative AI, like any data-driven system, can manifest biases present in its training data. Ensuring fairness and accuracy in AI outputs necessitates careful consideration and mitigation of these biases.

Generative AI Creates Opportunities.

  • Job creation: As AI becomes more integrated into various industries, new jobs will emerge that require human-AI collaboration and specialized skills. Roles such as AI trainers, data scientists, and AI ethicists are becoming increasingly important.
  • Entrepreneurship: AI-powered platforms and tools provide opportunities for individuals to create and launch innovative products and services. Entrepreneurs can leverage AI to develop new business models and solve complex problems, driving economic growth.
  • Industry transformation: AI can transform entire industries, opening up possibilities for new business models and markets. From healthcare to agriculture, AI is driving efficiency and innovation, creating value across the economy.


The FESSBeC concept encapsulates the transformative potential of AI in the future of work. By making tasks Faster, Easier, Smarter, Simpler, Better, and Cheaper, AI is not just changing how we work but also enhancing the overall quality and efficiency of our professional lives. Kenya’s strategic advancements in AI are positioning the country as a hub for innovation and growth in Africa. As we present these developments at the US-Africa Summit, global leaders and influencers can recognise and support Kenya’s journey in the AI space. Together, we can define the future of AI in Kenya, Africa, and globally.

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