Localizing the Brand There are several very good reasons why Carrefour is killing it in Kenya’s retail sector! One of the things I have admired about their marketing campaigns is how well they have managed to localize and contextualize the brand in Kenya to make it actually feel ‘Kenyan’, even though

This piece I wrote, first published in the May 2024 edition of the CIO East Africa Magazine, explores the potential of AI to reshape industries, automate tasks, and usher in a new era of human-machine collaboration. From exploring the rise of Generative AI to examining its applications in marketing, healthcare,

In the latest episode of the Pure Digital Passion podcast, I had the opportunity to host Ayisi Makatiani, an iconic figure in the realm of technology in Kenya and Africa for over 25 years. From pioneering internet services on the continent in 10 countries with Africa Online to leading transformative