Digital Transformation
Mobile App User Experience / UX Is The Next Battleground For Customer Acquisition & Retention In Kenya’s Fiercely Competitive Banking Industry.
Banking, or the act of banking has been one of the banes of human existence for the better part of a century. In Kenya, no less, for us of the ‘GenX’ collective and older, who remember the world before the Internet, can recall with painful nostalgia how arduous banking used
[New Video & Audio Podcast] Empowering Africa’s Youth through Digital Financial Services with Fingo’s Founder & CEO Kiiru Muhoya
In the latest episode of the Pure Digital Passion podcast I got to have an inspiring conversation with Kiiru Muhoya, the co-founder and CEO of Fingo. At just 27 years old, Kiiru is on a mission to transform the financial landscape for young Africans through Fingo, a fully digital bank,
8 Reasons Why Carrefour Is Leading The Digital Retail Revolution In Kenya.
Localizing the Brand There are several very good reasons why Carrefour is killing it in Kenya’s retail sector! One of the things I have admired about their marketing campaigns is how well they have managed to localize and contextualize the brand in Kenya to make it actually feel ‘Kenyan’, even though