[Business Daily Article] Mobile Advertising needs apps to grow.

Moses Kemibaro · July 28, 2011

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neilandmosesbd — Mr Moses Kemibaro (left), Dealfish regional manager for East Africa, and Mr Neil Schwartzman, general manager for East and West Africa. The firm has challenged local online publishers to place inventory on mobile web.

This is an article from today’s edition of the Business Daily Newspaper in which I was quoted and Dealfish also got good mention. The article by Frankline Sunday talks about the importance of local mobile applications in Kenya for mobile (web) advertising to really take off. In effect, local publishers and mobile application developers are key to drive growth. You can read it here>

Tags:2011 africa applications Article business business daily Dealfish Digital Frankline Sunday Internet July Kenya marketing Mobile Advertising needs apps to grow Moses Kemibaro Nairobi Neil Schwartzman web

The Author

Moses Kemibaro

Moses Kemibaro is the Founder of Dotsavvy, Kenya’s first Digital Business Agency which he established in 2002. Until December 2018, he also served as the Commercial Manager in East Africa for the Perform Group, the leading global digital sports media business that owns Goal.com, the world’s leading digital destination for football content with over 70 million users per month globally - and 2 million in Kenya.

Moses is a seasoned digital services professional having worked in Africa’s Internet Industry for over 15 years. In 2012 he was the Sales Director for Africa at InMobi, the world’s leading Independent mobile ad network where he led sales in Kenya, Egypt, Nigeria and Ghana. Between 2010 and 2012, Moses was the Founding Regional Manager at Dealfish East Africa (now known as OLX Kenya) which he grew from scratch to become the leading online classifieds on mobile and desktop in Kenya and Uganda.

Previously, Moses worked at companies such as 3mice Interactive Media and Africa Online at the very start of Kenya’s digital revolution. Moses is also an award-winning and often quoted TechBlogger at MosesKemibaro.com where he rants and raves about all things digital in Kenya and Africa.

2 Comments

TheBigBoss
July 28, 2011 at 1:26 pm — Reply
Check your first link – buisnessdailyafrica 🙂
Is there a company in Nrbi doing paid articles, video ads, etc. for websites ? In-between advertisers & publishers ?
- Moses Kemibaro
  July 28, 2011 at 3:16 pm — Reply
  @TheBigBoss fixed 🙂