Digital

If Content Is The New Media Then Digital Influencers Are The New Media Moguls
Something happened to media a few years ago. Its a trend that is accelerating everyday. For all intents and purposes, media as we know it has effectively been transformed by digital. Whether its a mix of social media as well as other types of digital media, the trends suggest that
How cars could be digitally marketed and sold in Kenya.
I love cars. If you follow me on Twitter or are a Friend on Facebook, you would know by now how much I love Formula One and by extension cars. In Kenya, as happens in the rest of Africa, the business of marketing and selling cars has remained largely “old
[Business Daily Article] Mobile Advertising needs apps to grow.
This is an article from today’s edition of the Business Daily Newspaper in which I was quoted and Dealfish also got good mention. The article by Frankline Sunday talks about the importance of local mobile applications in Kenya for mobile (web) advertising to really take off. In effect, local publishers