Kenya Airways “gets” social media.
I’m impressed. I am really really impressed! Kenya Airways clearly gets social media! As one of Kenya’s biggest and global brands, Kenya Airways or “KQ” as they are popularly known are leveraging social media as part of their marketing strategies.
KQ has a Twitter profile at http://www.twitter.com/kenyaairways, a Youtube profile at http://www.youtube.com/user/kqmsafiri and a Facebook profile at http://www.facebook.com/pages/Kenya-Airways/47572703799.
This is quite encouraging to see since many BIG Kenyan brands tend to be very wary of social media as its quite informal, demands responsiveness and means exposing a brand to negative attacks when things aren’t going so well. Hopefully, KQ is just the first of many of our large and small Kenyan brands that will jump into social media game.
One thing that KQ need to do though is ensure that their social media profiles are linked up to their main web site at http://www.kenya-airways.com in a very prominent way. Currently, there is no away of telling from their homepage that they actually have active social media profiles. Nevertheless, Kudos to KQ!
I think its only a matter of time before companies embrace social media as a marketing tool.
Way to go..
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