I’ve been a subscriber on Twitter Blue for around a month since it’s my nature to be curious about all things new and shiny when it comes to my work as a digital marketing practitioner. However, let me emphasize that this has absolutely nothing to do with Elon Musk buying

Lets face it. Everyone seems to be on social media in Kenya these days. As in EVERYONE. Indeed, it was hardly 5 years ago that the likes of Facebook really started taking off and it seemed more like a novelty rather than a mainstream paradigm shift of how people connected

There is no doubt that social media is on a roll in Kenya. Over the past 5 years or so, social media in Kenya has gone from being a novelty and peculiarity to becoming a dominant aspect of internet consumption habits across the board. Indeed, since Facebook has close to