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Twitter

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I’ve been a subscriber on Twitter Blue for around a month since it’s my nature to be curious about all things new and shiny when it comes to my work as a digital marketing practitioner. However, let me emphasize that this has absolutely nothing to do with Elon Musk buying

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Lets face it. Everyone seems to be on social media in Kenya these days. As in EVERYONE. Indeed, it was hardly 5 years ago that the likes of Facebook really started taking off and it seemed more like a novelty rather than a mainstream paradigm shift of how people connected

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There is no doubt that social media is on a roll in Kenya. Over the past 5 years or so, social media in Kenya has gone from being a novelty and peculiarity to becoming a dominant aspect of internet consumption habits across the board. Indeed, since Facebook has close to

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