I love my marketing WhatsApp groups in Kenya! As of yesterday morning, the latest topic of contentious concern and discussion is how a generative AI creative has been repurposed by Super Loaf for a billboard as seen in this post. The obvious issue here is an ‘original’ AI creative (if

I am on several popular marketing WhatsApp groups in Kenya and since last month there seems to be a growing sense of outrage, fear, and discontent that lots of Safaricom’s recent creative assets across traditional and digital marketing campaigns have been largely produced using generative artificial intelligence or ‘Generative AI’.

I’m delighted to share insights from a recent webinar, “Sustainable Digital Innovation – The Oxygen for Business Success,” part of ⁠Springboard Capital’⁠s BizSmart Monthly Webinar Series. Digital Innovation: Not Just a Side-Conversation. The latest edition held on the 27th of November 2023 aimed to shift mindsets, emphasizing that digital innovation