Mark my words, going into 2024, and beyond, any decent social media user experience will be largely tied to paying for a membership subscription to get the most out of it. This has also become a thing as consumers increasingly use ad blockers which compromises ad revenues for social media

Last week I blogged here about Facebook’s user demographics for Kenya as of November 2014. The data was quite insightful as it gave a sense of ‘who’ exactly Facebook’s users in Kenya are using criteria such as age and gender. This prompted me to do the same for Linkedin this

There is no doubt that social media is on a roll in Kenya. Over the past 5 years or so, social media in Kenya has gone from being a novelty and peculiarity to becoming a dominant aspect of internet consumption habits across the board. Indeed, since Facebook has close to