Emirates Launches Mobile Boarding Pass Service in East Africa.

Press Release.

Nairobi – 07 June, 2011 – Making travel even more efficient, Emirates now offers customers the option of receiving a mobile boarding pass on their internet-enabled mobile device – providing customers with a stress-free, paperless travel experience.

The service is available to all passengers who utilize Emirates’ online check-in facility out of Dubai up to 24 hours in advance. Passengers can log on to www.emirates.com, and can choose to receive a web-link to their mobile boarding pass by email or SMS, that displays a barcoded boarding pass on their internet-enabled phone.

“The launch of Emirates’ mobile boarding pass not only supports paperless travel and the reduction of paper waste, but also meets the demands of a new era of travellers, who seek a more sophisticated and efficient means of managing their business and leisure travel,” said Mohammed H Mattar – Divisional Senior Vice President Airport Services, Emirates.

He continued: “The mobile boarding pass puts flexibility and control completely in the hands of our customers, while making a small step towards reducing our environmental impact.”

The mobile boarding pass can be scanned and read directly at all check-in counters, airport security check points, Dubai immigration, Emirates First Class and Business Class lounges, and boarding gates. The service allows customers to keep all their travel information in one place, while also safe guarding the environment through paperless travel.

In the first year of implementation, it is estimated that the use of mobile boarding passes alone will save a minimum of 550 kilograms of paper. Across the Emirates Group, over 3.6 million kilograms of paper and cardboard have been recycled in the financial year 2010 – 11.

Following the launch in Dubai, over 30 other mobile boarding pass compliant airports, have been identified for implementation across the Emirates network.

The launch of the mobile boarding pass services follows the launch of Emirates mobile booking services in mid 2010. Designed to work with over 3000 mobile devices, Mobile Emirates.com has been optimized to ensure that customers on the move can easily and efficiently access the emirates.com website, through their mobile phones.

“Consumers are far more mobile than ever before. There is a constant need for products and services to cater to the fast paced lifestyle that today’s individuals lead, people want it here and now, without exception,” Essa Sulaiman Ahmad, Emirates Regional Manager for East Africa said of Emirates mobile booking and boarding services.

The new sophisticated functionality ensures that the Emirates website is downloaded in the appropriate format for each specific mobile device, allowing customers to perform a multitude of tasks including; booking and managing a flight, mobile check-in, searching flight schedules and status and even checking the in-flight amenities available on a specific flight. Once they log on to www.emirates.com they will be automatically redirected to the mobile optimized version of the website.

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