Last week Emirates, the leading global airline launched their mobile web site in Nairobi, Kenya. This new development obviously takes advantage of the fact that Kenya has close to 3 million mobile users who access the mobile web on a regular basis. As result, booking a flight with Emirates whilst on the move is now a reality, via the mobile web. The Emirates mobile web site has been designed to work with over 3000 mobile devices meaning that its highly accessible.

At launch, the Emirates mobile web site has an impressive range of services such as flight booking and management, mobile check-in, searching flight schedules and status and even checking the in-flight amenities available on a specific flight. Essa Sulaiman Ahmad, Emirates Regional Manager for East Africa stated “Consumers are far more mobile than ever before. There is a constant need for products and services to cater to the fast paced lifestyle that today’s individuals lead, people want it here and now, without exception.”

Emirates customers who want to use the mobile web site must have an internet enabled device to access Emirates.com. Once they log on to they will be automatically redirected to the mobile optimized version of the web site. It will be interesting to see how well the Emirates mobile web site and services perform in a highly advanced mobile market such as Kenya. What is certain is that this will raise the bar for other domestic and international airlines operating to, from and within Kenya.