Orange Kenya’s “Niaje” Tariff and Safaricom Live
In the newspapers today, Orange Kenya has launched a new tariff, “Niaje”. The new tariff clearly demonstrates that Kenya’s mobile networks are not yet done with their “tariff wars”. Niaje has a very competitive per minute rate of Kes. 4.00 for both Orange to Orange calls and Orange to Telkom Kenya calls. It also costs only Kes. 8.00 per minute to call other mobile and fixed line networks in Kenya. Going forward, what remains to be seen is how Safaricom, Zain and YU will respond to the Niaje tariff but at the end of the day its the customer who wins with inexpensive call rates!
Also in the newspapers today are full page ads promoting Safaricom Live. Safaricom Live is Safaricom’s mobile content portal which has all sorts of downloads including ringtones, videos, wallpapers, games, etc. I had written about this service a couple of months back and was very concerned that Safaricom was basically competing with its value added services (VAS) partners – It seems to me that they are going full throttle (anyway) with Safaricom Live as a way of growing their data-based revenue. I tried getting into the service this morning, both on mobile and via my PC – It took ages to pull it up and timed out often! Looks like their subscribers are banging to get in and Safaricom may have underestimated online traffic after they ran the full page ads!