Posts Tagged

safaricom

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I am on several popular marketing WhatsApp groups in Kenya and since last month there seems to be a growing sense of outrage, fear, and discontent that lots of Safaricom’s recent creative assets across traditional and digital marketing campaigns have been largely produced using generative artificial intelligence or ‘Generative AI’.

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Something interesting happened a couple of weeks ago and no one seems to be really saying much about the other side of this story. In late October 2023, Safaricom announced price reductions and package changes around its 5G WiFi router offerings and more specifically those targeting consumers. To be specific,

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What is a super app? If you go online, it’s broadly defined as a mobile app that combines multiple services into one platform. Typically, a super app may include social networking, e-commerce, banking, messaging, food delivery, transportation features, etc. A super app will also usually have ‘mini-apps’ embedded in it

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