Poor Internet access limits Online Advertising in Kenya.
In today’s Business Daily, there is a story on the fact that the relatively low penetration of internet access in Kenya is ultimately limiting the potential of online advertising. This article seems to mirror alot of what I had to say in my recent two part posting on how Internet marketing is set to disruptively re-invent the Kenyan Ad Agency. Its good to read see I am not the only one who thinks that there are some serious changes required in how marketing is currently done in Kenya through largely traditional media and not digital media like the Internet. For the full story, go here>
True that, poor internet has limited many in their online campaigns, or operations.
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Yes,the kenyan government should come up with a strategy to help the people get free access to the internet.Oversea countries make a killing through web advertisement and website design since the internet is readily available and cheap.
Us at at Infotrack East Africa ltd (www.infotrackea.co.ke)find it a challenge to market our web based services(web design,website maintainance,online advertising,information management) since not most people understand the value of advertising online,or perhaps they do not even know such a method of advertising exists.
It is high time that we embrace technology and make it part and parcel of our daily business activities.