Over half of ‘social media campaigns’ will flop!
According to Adam Sarner, an analyst with market research firm Gartner, over half of social media campaigns will flop at a time when everyone is scrambling to get on board the social networking bandwagon. This may come as a surprise since lots of companies are planning and executing social marketing initiatives with lots of expectations of reaching new markets more precisely with much higher returns on investment (ROI) compared to conventional internet marketing approaches. The full story can be read on the CNET web site here.
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