This is an article I wrote that was published in this week’s East African Newspaper. You can read it here or the full unedited version below: Shh…listen…your customers and prospects are talking about your brand. Can you hear them? Its happening right now, even as you read these words. They

This is an interview I did in late 2008 at the Kenya Music Week on Marketing Kenyan Music via Social Media and the Internet.

The big news of the past week was the announcement from Google that it had acquired the mobile web ad network Admob for US$ 750 million. Now, for those who have been using or tracking the mobile web ad market for sometime now, this was no real surprise since Admob