In this presentation for the DX5 The Year Ahead 2024 Virtual Event, I shared my thoughts about the future of work in a world where everything will be impacted by Generative AI. I focussed primarily on the area of digital marketing based on my 20+ years of experience as the

This is a conversation I had with Maina Chege on BizTalks recently where we spoke at length about the implications of Generative Artificial Intelligence or AI on the business landscape in Kenya. At the same, we delved into many of the scenarios where Generative AI is already upending the status

I am on several popular marketing WhatsApp groups in Kenya and since last month there seems to be a growing sense of outrage, fear, and discontent that lots of Safaricom’s recent creative assets across traditional and digital marketing campaigns have been largely produced using generative artificial intelligence or ‘Generative AI’.