It’s very important to understand the defining differences between running digital campaigns with influencers versus Key Opinion Leaders, or ‘KOLs’, as they are also known. Bundling them together is not ideal and would lead to diminished impact if approached in the same manner. Influencers are all about building brand love

The Converge III event titled ‘AI: Better Marketing Through Experiments’ was held on the 2nd February 2024 in Nairobi at the Four Points Sheraton Hotel in Hurlingham. It featured a stellar line-up of marketers and technology experts who made presentations and had a discussion panel with impactful conversations, valuable insights,

According to some fairly credible reports last year, Kenya has anywhere from 4M to 7M people who trade in cryptocurrencies. Those are big numbers suggesting over 10% of Kenya’s population, made up of mostly the youth, dabble in crypto.  The massive uptake of crypto in Kenya has recently been largely