This is a presentation on mobile apps marketing and discovery that I gave the students at the mLab East Africa on the evening 4th December 2014. It represents my thoughts on how mobile developers and startups can maximize the visibility, downloads and engagement of their mobile apps via various strategies

Last week I blogged here about Facebook’s user demographics for Kenya as of November 2014. The data was quite insightful as it gave a sense of ‘who’ exactly Facebook’s users in Kenya are using criteria such as age and gender. This prompted me to do the same for Linkedin this

So. It seems that Safaricom started selling the iPhone 6 and iPhone 6+ late last week which is around a week after Airtel’s launch of the highly coveted and super expensive smartphone in Kenya. What is apparent is that the mobile networks are both trying to out-do each other by