[New Video & Audio Podcast] Empowering The Youth, Transforming East Africa, & Innovating for Impact: Inside Shujaaz Inc with Rob Burnet.

Welcome to the latest episode of the Pure Digital Passion podcast. This podcast was recorded at Shujaaz Inc’s HQ at the Acacia Building in Karen Office Park, where I had the honour of interviewing Rob Burnet, the Emmy Award-winning Founder and Chairman of Shujaaz Inc.

Rob Burnet’s Journey: From the UK to Kenya.

In this enlightening session, we delved into Rob’s incredible journey from the UK to Kenya. We explored the early influences that shaped his perspective on media and social change, and the serendipitous story of how he landed in Kenya and became an integral part of the region’s socio-economic fabric.

Founding of Kuona Trust and Transition to Shujaaz Inc.

Rob shared his vision behind the founding of Kuona Trust, highlighting its contribution to the Kenyan art scene. He then took us through his transition from Kuona Trust to establishing Shujaaz Inc, revealing the original concept of Shujaaz and its evolution into a powerful platform for youth empowerment.

Challenges, Successes, and Digital Impact.

Our conversation touched on the challenges and successes Rob faced in the early stages of Shujaaz. He emphasized the crucial role of digital channels in expanding Shujaaz’s reach and impact, leading to the prestigious recognition of two Emmy Awards.

Innovations: MESH and Beyond.

Rob detailed the inspiration behind MESH, addressing the needs of young entrepreneurs, especially during the challenging times of the COVID-19 pandemic. We also discussed the engagement strategies with Shujaaz’s audience and the role of Hustla MBA within the Shujaaz Inc ecosystem.

Societal Impact and Future Aspirations.

Measuring societal impact and future aspirations were key topics, as Rob provided insights into his long-term vision for Shujaaz Inc and its ventures. He offered invaluable advice to young entrepreneurs across Africa, discussing how Shujaaz Inc helps in overcoming barriers to success.

Collaborations, Technology, and Cultural Significance.

Significant collaborations and partnerships were highlighted, showcasing how they have propelled Shujaaz Inc forward. The role of technology in scaling and impacting the ventures and the emphasis on celebrating diverse cultures and viewpoints were also key discussion points.

Legacy and Vision.

Rob concluded by sharing his vision for the legacy of Shujaaz Inc and his aspirations for social change in Africa.


As we wrapped up this inspiring session with Rob Burnet, it was evident that his journey transcends beyond creating successful social ventures. It’s about sparking a movement that empowers the youth to shape their future, redefining the landscape of social entrepreneurship and digital innovation in East Africa. Rob’s story stands as a testament to the power of vision, commitment, and the profound impact of empowering young minds.

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