Yesterday, Virtual City which is a leading mobile technology and supply chain management (SCM) solutions company in Kenya announced the development of a mobile-based technology for tracking farm produce processing, from start to finish, till it reaches shelves in European supermarkets. The technology will help Kenyan companies adhere to the stringent ‘rules of origin’ requirements which is a system of due diligence used by EU authorities to ascertain the origin of exports destined for the EU market.

Virtual City Managing Director, Mr. John Waibochi said there were significant benefits for companies that adopt the new system as their produce could be easily traced throughout the supply chain – saving costs and ensuring efficiency. “Use of technology is playing a critical role in the horticulture sector where it has enabled flower companies meet the stringent rules of origin by European authorities’’, said Mr. Waibochi.

He further observed, “Our aim is to help companies realize the need for innovative use of technology that would save them money, instill efficiency in their systems, boost productivity and as a result improve their bottom-line.’’ Virtual City designs Technology Solutions that enable organizations to maximize the value of their IT investment by aligning IT with their business requirements, increasing business agility, managing business risk and optimizing IT infrastructure. More information on Virtual City can be found on their web site at http://www.virtualcity.co.ke