This article has been extracted from the Tujuane web site.

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Entrepreneurs Discuss New Media at OWIT Event
OWIT SPEAKER SESSION
Topic: E-COMMERCE & ONLINE MARKETING- How to use your website as a marketing tool.
Speakers: Mr. Segeni Ngethe, Mama Mikes Online Shop and Mr. Moses Kemibaro, Dotsavvy Ltd
Date: Tuesday 5 August 2008
Venue: Quest Resort and Guesthouse

In their continued effort to educate and empower business women in Kenya, OWIT Nairobi this month invited two well known individuals from the ICT industry to tackle the topic of Internet Marketing and Ecommerce. The speakers were Moses Kemibaro, Dotsavvy Ltd, and Segeni Ng’ethe founder of Mamamikes.com.

Speaking during the session, Moses, who runs Dotsavvy, a digital marketing agency – pointed out how businesses should opt for utilizing internet tools such as email, the web, as well as wireless/mobile and digital TV as marketing channels. By doing this businesses are better place to reach their intended market, making the medium more effective and efficient than any other form of marketing. In his presentation, Kemibaro noted that; ‘based on recent global research the internet is the leading media of choice at work and is only second to TV at home.’

Also present was Segeni Ng’ethe, founder of Mamamikes.com, an ecommerce initiative that enables Kenyans in the diaspora to purchase and deliver items to their loved one at home via the web. Segeni shared his experience on running an e-commerce business in Kenya. After his presentation he took sometime to answer a number of questions from the audience, who mainly wanted to know how they can get their company online.

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