In late June 2009, it was announced in the media that the Kenya Tourist Board (KTB) had received US$ 2 Million from the European Union (EU) to market Kenya as a travel destination on CNN. US$ 2 Million is a substantial amount of money by any measure – but its
In the first part of this post, I was basically trying to describe what I see as the current status quo that the typical Kenyan Ad Agency is in the context of Internet Marketing. Basically, its not a pretty picture, but not totally bleak. Going forward, the way I see
I have been professionally engaged in building, managing and marketing web solutions for over a decade so I can say with some authority that Kenya’s Ad Agencies are about to get a serious reality check as a result of the growing importance of Internet marketing. Why do I say this?