Nairobi
Jumia.co.ke goes live in Kenya
Well. It finally happened about a week ago that Jumia.co.ke went live in Kenya. Jumia is the Pan-African e-commerce brand of Rocket Internet that has already been operational in markets such as Nigeria and Egypt, and finally has made it to Kenya. As reported on this blog last month, it
[Video] Interview with Uhasibu’s Mike Pedersen.
Below is a video interview I had last week with Uhasibu’s Founder Mike Pedersen. Uhasibu is a cloud-based business management app that enables small businesses in Kenya to automate their financials for a monthly low investment of only Kes. 1,000.00. The last time I spoke to Mike, Uhasibu was very
[Presentation] Mobile Web Marketing Campaigns – Evaluating The Key Ingredients
This is a presentation I gave earlier today at the Mobile Web East Africa 2013 Conference during the mobile marketing focus day. The aim of the presentation was to elaborate the means to get the building blocks right – from concept and construction for mobile (web) marketing campaigns. Is it all